Just entering awards offer you numerous PR opportunities so imagine the kudos you can accrue if you are shortlisted or win an award. They can generate significant publicity in your local and business sector press and of course, social media. With the award process running across several weeks, you can generate an on-going source of traffic to your website and your social media pages.
On social media, remember to use associated hashtags, include news/updates on your website and in your newsletters. Of course, use the information to promote your business to new clients and to the clients you are featuring in the Leaf Awards.
Any comments from the judges about your entry or why you won can be used as quotes in press releases after the event. Remember to use the Award's logo on your website and other marketing materials as well.
Increasing your credibility
A business award win, short-listing or nomination acts as a third-party endorsement for your business, increasing your credibility and positioning you as an expert within your industry.
Winning a business award clearly differentiates you from your competitors, and can provide a real competitive advantage when seeking or retaining customers, or speaking to suppliers.
Boosting staff morale and attracting new talent
Awards also recognise the hard work and achievements of your employees too; this can help boost staff morale and improve motivation as it acknowledges their contribution to your business success.
Business awards will also help attract and retain new talent, too. After all, who doesn’t want to be associated with an award-winning company?
A point of differentiation
Entering industry awards helps you to stand out from the crowd and of course, benchmark yourself against your competitors. Promote how you can make a difference to your clients. Make sure you shout about it all.
It’s all about shouting about your achievements so that everyone knows about it.
You might call it boasting but when you’ve been recognised as achieving a Leaf Award, then it’s worth shouting about. And you’re the best people to do it!