Ian Drummond, of I Drummond Botanicals and a plants@work Ambassador, highlights a significant shift in recent years: a surge in men purchasing and collecting houseplants across the UK and globally. Men now represent a rapidly growing demographic of indoor ‘plant parents,’ a trend largely driven by an increasing interest in home design and the pursuit of improved mental health and wellbeing.

From sculpting life-sized Cadillacs out of moss for Sir Elton John to pioneering the "Plantroom" revolution, interior landscaper Ian Drummond has spent four decades proving that plants are not just decor—they are essential infrastructure for the soul.