NPWW 2025 - Measuring the Success Part 2

on Tuesday, 15 July 2025. Posted in News

Following the vibrant celebration of National plants@work Week 2025 and the creative impact of our “Wish You Were Here” campaign, it’s time to look back at how far our message reached. In Part 2 of our success summary, we focus on the performance of the campaign in terms of media engagement and digital presence, from press coverage to web traffic and social media reach.

NPWW 2025 
 This year's campaign not only highlighted the emotional and practical benefits of plants in the workplace but also encouraged widespread participation across the industry. The momentum built through PR releases, media features, and member support reflects a growing awareness and enthusiasm for biophilic design.
 
Here’s how the story unfolded in the press and across our digital platforms.
 
 
 The Releases
The official launch release for National Plants at Work Week 2025 went out via PR Newswire on Monday, 7 July. It was picked up by a number of outlets, ensuring our message reached both trade professionals and wider business communities.
 
Screenshot 2025 07 15 085409
 
 
Overview of PR Newswire distribution
 
Total Pick Up: 27
Total Potential Audience: 43.3m
npww 2025 stats
 
We also sent tailored versions of the release directly to key industry publications. We're pleased to report that Pro Landscaper and Horticulture Week both ran coverage, increasing visibility and boosting engagement with our theme: “Wish You Were Here.”
 
The Website
A series of features and news items were published throughout National Plants at Work Week 2025, including: 

  • The main campaign launch

  • Favourite Office Plant of the Year announcement

  • How Plants Can Improve Employee Retention & Satisfaction: A Guide for HR & Facilities Managers

 
Social Media
We maintained a daily presence across X, bsky, Facebook, Instagram, and LinkedIn, sharing:

  • Behind-the-scenes setup of our Windsor riverside “Wish You Were Here” scene

  • GIFs and digital postcards created for social sharing

  • Supportive posts from members and industry professionals

  • Links to newly published articles and the downloadable booklet

NPWW 2025 Social share 5

The Things we loved most about this year’s National plants@work Week

The Participation: We loved seeing how companies embraced the spirit of the campaign and shared it proudly with their communities.

 NPWW 2025 Social share 1         NPWW 2025 Social share 3
 
The Conversations: Whether it was a shout-out to a team’s favourite plant, a post about mental wellbeing at work, or sharing biophilic design goals, the dialogue sparked this week proved how important and timely our message is.
 
NPWW 2025 Social share 2
 
 
The "Wish You Were Here" Nostalgia: The classic holiday postcard theme resonated with our audience, reminding us all how spaces filled with plants can become destinations in themselves — spaces we want to be in.
 
 The use of hashtags #PlantsAtWorkWeek and #WishYouWereHere ensured a high level of campaign recognition and connectivity across platforms.
 
 NPWW 2025 Social share 4